Thai Government Visit to Los Angeles Results in Sales of 450,000 Tons of Thai Rice



As the result of a visit to Los Angeles in June 2010, Thai government officials have negotiated a deal to sell 450,000 tons of Thai rice to be distributed in the United States and other countries via agents in the United States.

Thai Deputy Minister of Commerce Veerasak Jinarat, Ph.D, and Captain Rachata Pisitthabannakorn, Ph.D., vice president of the Thai Public Warehouse Organization (PWO), met with rice importers in Los Angeles June 19-June 21, along with Chatchai Suwannaprateep, consultant of the deputy minister; Pannakarn Jiamsuchon, Ministry of Commerce business development specialist; and Polpatra Deesawasmongkol, Ministry of Commerce export promotion specialist.

The purpose of the visit was to:

●     sell new rice and stocked rice to government or private sector-markets;

●     meet rice importers and agents of other countries;

●     find U.S. rice agents or importers for PWO;

●     provide information on Thai rice and promote different varieties, especially Thai Hom Mali rice and other types of rice; and,

●     study the market situation in order to formulate a national strategy for exporting Thai rice.

Thai Trade Center Los Angeles invited five importers to meet with the delegation — H.C. Food, Inc.; LAX-C, Inc.; DMS Trading Co., Inc.; Vinh-Sanh Trading Corp.; and Mercado Latino, Inc. Following the meeting, the visitors toured the area to explore the penetration of Thai Hom Mali rice in food service, mainstream, Asian, and Hispanic markets.

The Thais also secured commitments from rice agents to sell Thai rice in the Middle East, Africa, and Asia.

This was the first time the Thais have secured a sale of Hom Mali rice to Hispanic markets through Mercado Latino, a food distributor, and Thai Trade Center Los Angeles Executive Director Chantira J. Vivatrat, who hosted the visit, called it “a good start.”

She added, “Thai Hom Mali rice has a high growth potential in Hispanic market as the Hispanic population is predicted to expand to become one-third of the U.S. population over the next 20 years. To take advantage of this situation, Thai Trade Center and PWO will provide help promote Hom Mali rice in this important market.”

Dr. Veerasak also reviewed obstacles to sell Thai Hom Mali and types of Thai rice in the United States, with an eye toward developing strategies to overcome these problems in the near future.

After the visit to Los Angeles, the Thai delegation met with rice importers in Washington, DC,

Toronto, Canada, and New York, to seek more commitments to purchase Hom Mali rice. The group also attended the Fancy Food Show in New York, NY, where Thai Trade Center, New York helped Thai food exporters exhibit samples of their products.

Among its many duties, the Thai Ministry of Commerce strengthens the domestic economy, creates opportunities for entrepreneurs, adds value to Thai products and services, ensures free and fair trade, strengthens consumer and  producer protections, and enhances intellectual property.

PWO, which is under the control of the Thai Ministry of Commerce, is the largest rice provider in Thailand and perhaps the largest rice stockpiler in the world.  PWO helps maintain the quantity and quality of Thai agricultural products and keeps adequate supplies to meet the country’s needs.  PWO also controls agricultural prices in times of crisis and changing market conditions.

The organization sells rice to private and government sectors in Thailand and worldwide and promotes sales through credits or special options that support retail or wholesale sales. PWO warehouses a large supply of rice that can be used to meet orders quickly

For more information, contact Thai Trade Center, Los Angeles via email or by calling 323-466-9645.

HC Foods - Food & Beverage

The visiting delegation formed a team with H.C. Foods to sell rice to third countries and find solutions to selling Thai Hom Mali rice. Left to right: Mrs. Somjin Plengkhum, executive director of Thai Trade Center, New York; Anthony Sher; Paul Sher, president of H.C. Foods; Veerasak Jinarat, Ph.D., deputy minister of the Ministry of Commerce; Mrs. Chantira J. Vivatrat, executive director Thai Trade Center, Los Angeles and Mr. Chatchai Suwannapratheep, consultant to the deputy minister.

DMS Trading - Food & Beverage

The group talked with DMS Trading, Inc. about selling rice to other countries. Left to right: Chantira J Vivatrat; Somjin Plengkhum; David Singui, president of DMS Trading Inc.; Veerasak Jinarat; Captain Rachod Pisitthabannakorn, Ph.D., PWO vice president; assistant to Mr. Singui of DMS; and Chatchai Suwannapratheep.

Hom Mali Rice - Food & Beverage

Mercado Latino agreed to import Hom Mali rice for the Hispanic market. Left to right: Chantira J. Vivatrat, Chatchai Suwannapratheep; Enrique Menendez, director of purchasing, Mercado Latino, Inc.; Veerasak Jinarat, Ph.D.; Jorge Rudigrez , senior vice president, Mercado Latino; Somjin Plengkhum; and Captain Rachata Pisitthabannakorn.

LAX - C - Food & Beverage

At LAX-C market, the group met LAX-C Inc. President Anake Ploysangngam

Thai Rice - Food & Beverage

Professor Assistant Ph.D. Veerasak Jinarat examined the types of Thai rice sold in various American grocery stores.

Related Posts

Thai Trade Center LA Successfully Matches Thai and Oregon Businesses, Huge growth with potential for Thai food among Hispanics in US market, CAPITAL RICE CO., LTD., Thai Food – A Unique Experience, Thai Imports: Why We’re worth it!

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,




6 Responses to “Thai Government Visit to Los Angeles Results in Sales of 450,000 Tons of Thai Rice”

  1. [...] the USA, Thailand has recognized the importance of this growing market.  That’s why last month, Thai government officials negotiated a deal to sell 450,000 tons of Thai rice to be distributed here, including to the Hispanic community, and to consumers in other countries via agents in the United [...]

  2. Joselyn Banh says:

    Each and every report I have checked out is very well composed and to the point. I might furthermore prefer to state, not simply tend to be your posts most certainly composed, but the particular structure of your web page is fantastic. It was simple to navigate from piece of writing to article and get precisely what I was initially searching for with no difficulty. Continue up the awesome give good results you are performing, and I will be return many times in the near future.

  3. Tashia Beste says:

    Hello could I use some of the content from this post if I provide a link back to your site?

  4. Hi there may I quote some of the information found in this entry if I link back to you?

  5. Jhon says:

    Hiya, I’m really glad I have found this info. Today bloggers publish just about gossips and net and this is actually frustrating. A good website with exciting content, this is what I need. Thanks for keeping this website, I will be visiting it. Do you do newsletters? Can’t find it.

Leave a Reply