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High Antioxidant Riceberry from Thailand Hits Store Shelves

  • Thai Trade Center Los Angeles
  • North America Asean Consultants Inc.
  • June 14, 2017


(Photo Credit: Thai Rice for Life)

VANCOUVER, June 13, 2017 /CNW/ – Its purple-black coloured bran is packed with potent antioxidants and anti-inflammatory properties, like omega-3 fatty acids – nutrients that help lessen risks for diabetes, Alzheimer’s, heart disease and cancer. The high fibre and bran oil content aids in digestion.

Riceberry: Thailand’s popular non-GMO and gluten-free superfood is now available in British Columbia. “You can purchase this Thai rice at PriceSmart Foods and select ethnic grocery stores,” said John Chiang, President of Western Rice Mills, one of Western Canada’s leading rice distributor.

Developed by Thailand’s Kasetsart University researchers, riceberry is a cross between Jai Hom Nin (non-glutinous black rice) and the fragrant Khao Dawk Mali 105 (Thai Hom Mali or Jasmine rice). The breed is a healthy, supple-textured, flavourful and aromatic grain – high in minerals, anthocyanin and lipid soluble antioxidants that also slow down the aging process.

Thailand has about 3,500 rice varieties. Rice is the essence of Thai life, a national staple, and the country’s top agricultural export. In 2016, Thailand supplied 23.7% of global rice exports, the world’s second largest rice exporter in dollar value (US$ 4.4 billion), cited The World Factbook.

Jasmine rice makes up a major share of Thailand’s rice exports. The strain creation was one of over 4,500 Royal Development Projects initiated by the late King Bhumibol Adulyadei in 1951. His Majesty was instrumental in safeguarding his nation’s food security and people’s welfare through many rice and agricultural initiatives.

Adherence to high international food safety and standards is critical to the nation’s established food industry. Thailand’s rice quality control management is ranked among the world’s best. The C.P. rice mill in Thailand currently houses the world’s largest and most advanced rice processing technology.

The Rice Pavilion at the 14th THAIFEX – World of Food Asia held in Bangkok recently, showcased some of Thailand’s premium grade and specialty rice including riceberry.

THAIFEX is jointly organised by Department of International Trade Promotion (DITP) with Thai Chamber of Commerce (TCC) and Koelnmesse Pte Ltd. This five-day international trade exhibition featured 2,170 exhibitors and attracted over 55,000 industry professionals from 130 countries.

“…THAIFEX is a valuable platform to push Thailand to become the centre of food and food-related technology and services to the regional audience,” said Malee Choklumlerd, Director General of DITP.

Learn more about Thai rice at Thai Rice for Life.

SOURCE North America Asean Consultants Inc.




2 Responses to “High Antioxidant Riceberry from Thailand Hits Store Shelves”

  1. Joanna says:

    Hi Thai Trade LA,

    Where can I purchase this rice in US? Is it available in stores yet?

    Joanna

    • Dear Ms. Joanna,

      First of all, please kindly accept my sincere apologies for the delay in response and thank you very much for visiting our website http://www.thaitradeusa.com.

      Please kindly note that http://www.thaitradeusa.com is an official website of Thai Trade Center North America, under the supervision of the Department of International Trade Promotion (DITP). Overseas Thai Trade Centers (TTC) are located in major cities around the world to implement policies and activities, with special focus on fostering trade relations between Thai exporters and potential importers.

      Regarding your inquiry about riceberry sold in the U.S., please kindly note that we’ve known that there are a few companies located in California and Arizona are now importing this Thai rice.
      1) H.C. Foods Co., Ltd (www.hcfoods.net)
      - they have been supplying most of Asian grocery items to major asian supermarkets. You may need to check with them which markets they sell their riceberry to.

      2) LAX-C Inc (www.lax-c.com)
      - this importer does have their own Asian supermarket in Chinatown, Los Angeles, locating at 1100 N Main St, Los Angeles, CA 90012. They do both wholesale and retail businesses.

      3) Kor Khao (www.korkhao.com)
      - this company is located in Arizona, but they do sell riceberry online on their website.

      Moreover, we would like to suggest you to visit http://www.ThaiTrade.com (Registration is free), which is Thailand’s official e-marketplace, operated by the Department of International Trade Promotion (DITP), Thailand’s Ministry of Thailand. You can easily search for any products that you would like to source from Thailand.

      Last but not least, if we can be of any further assistance, please do not hesitate to let us know. Thank you very much.

      Best,

      Thai Trade Center, Los Angeles

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