Push for Thai fruits in Shanghai

  • Thai Trade Center Los Angeles
  • July 12, 2013

Bamrung Amnatcharoenrit
The Nation
Shanghai July 9, 2013 1:00 am

Tesco’s flagship store hosts promotion, products prove popular despite prices

Tesco’s Guangxin store in Shanghai was packed with shoppers on Friday morning. The store was quite hot and noisy with people shouting while looking for the best deal on products. And Thai fruits were high on their agenda.

Thai fruit was displayed attractively in a corner. There were durians, mangosteens, pomelos, mangoes and longans. Durian is especially favoured by Chinese. An elderly housewife said she had tried Thai durian during a trip to the Kingdom and liked it very much.

Although Thai fruits are slightly more expensive than local varieties, some shoppers said they were willing to pay extra because of their flavour and freshness.

This was the scene at a promotion of Thai fruit and seafood by Tesco Lotus Thailand in a joint operation with the Thai Department of International Trade Promotion (DITP). The British hypermarket company has attempted to promote varieties of Thai fruit via its worldwide chain for years. In China, this is the first time it has done so, providing a special display area and special prices. It hopes the four-week event, which started on Friday, will help boost the popularity of Thai fruit here.

Salinla Seehaphan, Tesco Lotus Thailand’s corporate-affairs director, said Thai fruits were getting more popular every year in China. Beyond fruit, there are dried durian snacks, seafood, and other Thai products such as those from One Tambon One Product (Otop) on the shelves. The next potential product to be shipped from Thailand is seasonings

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Push for Thai fruits in Shanghai

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