Tesco's Chinese customers get taste for Thai goods
- July 12, 2013
Published: 9 Jul 2013 at 00.00
Newspaper section: Business
SHANGHAI : Tesco Lotus in China has pledged to increase its purchase of fruit and vegetables and other products from Thailand, aiming to double the value of its Thai imports.
Jenny Kian, import food director at Tesco China, said Chinese consumers trust Thai food for safety and quality. Tesco also plans to import products such as sweet chilli sauces, biscuits, seaweed, jam and Otop products, she said.
Tesco operates 132 outlets in China, with up to 4.4 million customers shopping at its stores each week.
Tesco Lotus has partnered the Commerce Ministry over the past five years to promote Thai products with “Taste of Thailand” events, mainly in Britain, the home of the Tesco hypermarket chain.
It has also worked with the Department of International Trade Promotion to arrange business matching events between Thai companies and Tesco buyers, said Tesco Lotus corporate affairs director Salinla Seehaphan…
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Tesco’s Chinese customers get taste for Thai goods