Thailand’s MICE Industry to Help Strengthen the ASEAN Economic Community
- The Government Public Relations Department, Office of the Prime Minister
- January 9, 2013
Thailand’s MICE industry has good potential for significant growth and is expected to contribute to the success of the ASEAN Economic Community (AEC).
As Thailand moves closer toward its status as an ASEAN MICE Education Hub, it has developed the first international standard MICE curriculum in the Asian region.
The Thailand Convention and Exhibition Bureau (TCEB), which is a public organization, is proceeding with its three-year strategic plan, from 2013 to 2015, to develop Thailand into a regional center for “meetings, incentives, conventions, and exhibitions,” or MICE.
TCEB Acting Director Thongchai Sridama explained that Thailand has continued to develop infrastructure and facilities for international-standard convention and exhibition centers in several provinces. It has many networks for the MICE business and serves as the production and export base for major industries. The country, therefore, has high potential for becoming the major exhibition platform for the region.
With the three-year strategic plan, he said, TCEB expects that the overall international exhibition market in the country will grow by 30 per cent, thus generating income of 30 billion baht by 2015. TCEB was earlier successful in driving a brand strategy entitled “Bangkok, an Exhibition Platform for AEC.” The strategy has led to an increase in exhibition events in Bangkok by 10-15 percent a year.
In 2013, TCEB has successfully attracted mega international events to be held in Thailand. Among them are ITU Telecom World 2013, which is expected to attract 20,000 participants, and World Stamp Thailand 2013, which is expected to attract 10,000 participants from all over the world.
According to Mr. Thongchai, in order to implement the three-year strategic plan, TCEB will focus on nine major industries that have used Thailand as their exhibition centers. These industries are involved with automobiles and automotive parts, machinery, construction and furniture, agriculture and food, communication technology, tourism, medical services and medicine, accessories and fashion, and energy.
After introducing an international standard MICE curriculum in 28 higher educational institutions in Thailand, TCEB recently expanded the MICE industry curriculum to another 16 higher educational institutions. Mr. Thongchai said that more than 8,000 students from the 44 participating institutions are expected to attend the MICE program a year. About 24,000 MICE graduates will be produced by 2015 when the ASEAN Community is in place.
Under the program, textbooks have been prepared in both Thai and English. The program will offer opportunities for students to gain practical work experience and professional skills. It will also contribute to the growth of Thailand’s MICE industry and stimulate the region’s MICE business.
(Source : Foreign Office, The Government Public Relations Department, Office of the Prime Minister / Thailand’s MICE Industry to Help Strengthen the ASEAN Economic Community)